Secrets of the Sea

Liz Belford

Known internationally as the “Seaweed Lady,” Diane Bernard has been a visionary entrepreneur and researcher in the skincare industry for over twenty years. With familial roots that have been firmly planted seaside for generations, Bernard’s early love for––and knowledge of––the coastal landscape launched her on a journey into pioneering the use of fresh, raw seaweed in skincare products. Two decades of research culminated in the founding of Seaflora, the world’s first skincare line formulated from certified organic seaweed. This Canadian company harvests its seaweed from the Salish Sea, a network of coastal waterways in British Columbia; the seaweed is then taken to Vancouver Island, where it is infused into Seaflora’s hand-crafted skincare products. The company’s approach is particularly revolutionary in that Bernard and her team have developed a method to keep the rich, raw nutrients in seaweed biologically active.

Seaflora is a brand with integrity, which is just one of the many reasons I choose to stock its products at Rosewater and incorporate them into select treatments. The company operates with a plethora of green practices, firmly committed to ecological preservation and sustainability; it harvests its seaweed far from shipping lanes to avoid toxins; and when the tsunami hit the Pacific in 2011, the company halted production until it could ensure that the seaweed it harvested was not contaminated by the Fukushima nuclear power plant meltdown across the ocean.

We incorporate Seaflora products into both our  Thalassotherapy Massage  and  Detox Wrap . For the  Thalassotherapy Massage , we mix our massage lotion with Seaflora gel, which is full of essential vitamins and minerals. The body absorbs these during the procedure, helping to relax sore muscles, decrease inflammation, improve circulation, and ease chronic pain and the effects of arthritis. Personally, I sometimes struggle with my glutes and hips after a workout, and the Seaflora oils used in our Thalassotherapy treatment can be as soothing as pouring ice water over inflamed muscles.

The  Detox Wrap  is a slimming and firming treatment designed to improve the skin’s texture and tone. We apply a seaweed mud to the whole body, which tightens the skin while reducing the appearance of cellulite and eliminating harmful toxins. When our clients leave, we give them a piece of seaweed that was used in the treatment. This may sound off-putting, but this isn’t the sort of materials one might find by the ocean at low tide. About the size of a maple leaf, this piece of Macrocystis (Giant Kelp) seaweed fits in the palm of your hand and can be reactivated by being dipped in water, making it suitable for repeated treatments at home. We recommend following our Detox Wrap with a cup of Seaflora Wild Sea Garden tea, a delicious blend that will help keep you hydrated post-session.

We also carry a small number of Seaflora products in the Rosewater boutique. The  Seaweed Body Gel  is a velvety rejuvenator enriched with organic Seaweed ElixirsTM that relieve skin irritations like eczema, psoriasis, breakouts, and sun damage. Our newest product, the  Healthy Healing Gel , is a similar product –– but with the added benefits of CBD oil (2.5 mg per 50 ml bottle) to help soothe aches, pains, and inflammation.

Finally, our  Soothing Sea Kelp Soak  is a personal favourite –– in fact, I wouldn’t take a bath without it. Its key ingredients are Pacific sea salts and magnesium sulphate, which create a relaxing experience while soothing a variety of skin concerns as well as aches and pains. Soaking in the tub with the Soothing Sea Kelp Soak is a far cry from a bath with ordinary Epsom salts; this product turns bathwater into silk.

To learn more about how we use Seaflora products in our spa services or to purchase these luxurious skincare products from our boutique, be sure to pay us a visit at 156 Church Street, Oakville, or browse our website.

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January 8, 2026
Meet the New Owner of Rosewater! Dear Valued Guests, It is with great pleasure that I reach out as Rosewater Spa of Oakville begins a new chapter. First and foremost, I want to acknowledge the incredible work that has gone into building The Rosewater Spa into the respected, trusted, and calming sanctuary it is today. Liz’s leadership over the past 25 years stands as a true testament to her dedication and commitment to creating a space where health, rest, and wellness are at the heart of every experience. Our community has been truly fortunate to see her vision come to life. I am honoured to continue this legacy and to work alongside you in upholding the same exceptional standard of service and personal care that Liz and her remarkable team have provided over the years. This transition feels especially natural, as Liz and I have shared a long-standing professional relationship. Many of you may recall when Rosewater Spa Burlington was located beside The Grace Clinic in Burlington, where our teams often collaborated in supporting client wellness and care. I am deeply grateful to build upon that trusted foundation. Looking ahead, our vision is to thoughtfully evolve Rosewater Spa of Oakville into a destination that beautifully blends Spa, Wellness, and Retail here in Oakville. We remain committed to maintaining the warmth, expertise, and excellence you’ve come to expect, while also welcoming your thoughts and feedback as we grow together. As part of this transition, please note the following important information: Our location remains the same, and we look forward to welcoming you at 156 Church Street, Oakville, Ontario. The Rosewater Loyalty Program will continue without interruption. Gift certificates previously purchased will be honoured until December 31, 2026. Thank you for your continued trust and loyalty. I look forward to meeting you and sharing in this exciting journey ahead.  Warmly, Erin Grace, Owner
By Liz Belford January 8, 2026
Exciting News: and a New Chapter for Rosewater! I am announcing a bittersweet milestone: after nearly 26 years of nurturing and building relationships with our amazing clients, I am thrilled to share the news that Rosewater has been sold as I now step into my next chapter. It has been an honour to provide an oasis of relaxation & wellness, and I am deeply grateful to every client, partner, and team member who has been part of this incredible journey. Thank you for the trust, loyalty, and support you have shown throughout the years. I am excited to introduce the new owner, Erin Grace, who shares my passion for wellness and is committed to continuing Rosewater’s tradition of exceptional care. Erin will bring fresh energy, new ideas and the same dedication to Beauty, Health & Wellness. Thank you for being part of my story. Here’s to the next chapter…full of growth, wellness, and endless possibilities. With gratitude and warm wishes, Liz Belford, Founder
By Liz Belford July 7, 2025
Seaflora Soothing Sea Kelp Soak Sea salt is a marvel of nature, rich in minerals and elements that are essential for healthy skin. Its benefits are vast, from deep cleansing to promoting better skin hydration and circulation.
By Liz Belford June 2, 2025
Eminence Organic Skincare Sun Defense Minerals Treat your skin to this feather-light, mattifying broad-spectrum mineral sunscreen. Designed to protect your skin from UVA, UVB and blue light, this soft powder sunscreen with SPF 30 perfects your complexion with a touch of tint. $61 Babor Mineral Sunscreen Broad Spectrum SPF 30 A lightweight, non-nano mineral sun- screen. Contains Zinc Oxide 18.2 % $65 Coola Dew Good Illuminating Serum An organic 3-in-1 SPF 30 serum that instantly brightens, hydrates, and protects. Clinically proven to instantly illuminate and hydrate skin all day Powered by Probiotic Technology, known to improve skin's moisture retention and support the natural barrier BlueScreen™ Digital De-Stress™ Technology mitigates the effects of blue light and environmental stressors $81 ZO Skin Health Sunscreen & Primer Broad Spectrum SPF 30 This dual-action sunscreen, with ZOX 12® complex, protects against the damaging effects from UVA/UVB and IR-A rays, and from HEV light. Hydrates and doubles as a makeup primer for a smooth matte finish, diminishing the appearance of skin imperfections. $72 Jan Marini Marini Physical Protectant Tinted SPF 45 This tinted sunscreen with zinc oxide and alpha bisabolol is the ultimate in pure-physical sunscreen wearability! $72 Jane Iredale PurePressed Base Mineral Foundation SPF20 Best-selling one-step foundation, concealer & sunscreen that blurs lines and nourishes skin with weightless, medium-to-full coverage and a second-skin finish. $88 Jane Iredale Lip Drink Lip Balm SPF 15 Best-selling one-step foundation, concealer & sunscreen that blurs lines and nourishes skin with weightless, medium-to-full coverage and a second-skin finish. $36
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